According to the United Nations around a third of all food produced for human consumption is lost or wasted. In the UK food worth over £20 billion a year is wasted. The impacts of this are felt across society, our economies and most of all its adverse environmental impacts. Food that ends up in landfill releases carbon dioxide and other greenhouse gases over time, making it a significant contributor to climate change.
At trove we are creating a business with sustainability and social impact at our core. We are strong advocates of the UN Sustainable Development goal 12: to ensure sustainable consumption and production patterns. To date there has been a focus on working with larger retailers to adopt a “target, measure and act” approach. Trove aims to promote these advances across our Partner network of SME food businesses.
We feel passionately about understanding local food supply chains with a focus on how we can contribute to the prevention of food surplus and moreover waste being generated in the first place. Our customers can use trove to easily shop locally and access the best fresh seasonal produce. It is our ambition to integrate advanced AI menu planning which will enable customers to easily plan meals and create a precise shopping list of items. Shopping locally and buying only what you need will have a huge positive impact on sustainability goals.
Trove will introduce a food waste scheme with our retail partners with the aim of redistributing surplus food. There are some brilliant organisations such as Olio and Too Good To Go which trove support. We see it as our responsibility to engaging our consumers and helping them make better shopping decisions to reduce food waste. Together we can make a huge difference.